microMARKETING
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About the Book
About Greg Verdino
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Chapter 1
Sasquatch! Dancing Man
#iranelection Links
Ashton Kutcher on Social Media
Chapter 2
Paranormal Activity
Coca-Cola on Facebook
Chapter 3
Meet the microMAVENS
Ford Fiesta Movement
Best Job in the World
Ford “This is Now” Photo Project
Brands as Microcontent Curators
Chapter 4
The MadV Videos
#blamedrewscancer Links
Chapter 5
B&H Photo-Video
Peter Steiner’s Internet Dog Comic
Chapter 6
@jetblue & Panasonic CES 2009
Best Buy Twelpforce
Susan Boyle
JK Wedding Entrance Dance
Chapter 7
Anil Dash, Twitter Suggested Users
Building Communal Relationships
Walmart Elevenmoms
McDonald’s Moms
Chapter 8
Deltalina
Samsung SSD Awesomeness
J.C. Hutchins “7th Son”
Bare Essentials of Safety
HubSpot Content Marketing
Chapter 9
Lauren Luke “Bleeding Love”
By Lauren Luke Social Presence